+10–15% efficiency in 60 days. ROAS via A/B or geo tests using platform or MMP metrics.
+25–50% ROI in 12-18 months. Incremental P&L.
Next generation of internal platforms at Airbnb, Uber, Pinterest, DoorDash, Instacart and Lyft.
Built Lyft rider pricing and request flow; drove more than $100M in annual profit.
Business-aware AI agents with machine learning; risk-aware optimization; real-time control; causal inference.

Decisions account for margin, inventory, promos and competition, tied to payback and LTV.

Always-on micro tests read lift across audiences, campaigns and channels.

High-frequency optimization of budgets, bids, pacing, audiences and creative rotation.

Adapt to your workflows and guardrails; improve with your data.
Approvals, limits and brand rules on every change.
Every action is logged with clear rationale.
Your data and models stay isolated.


Channels · Data · Workflows
Choose recommendations only, automate within thresholds or go fully autonomous. Most teams start with thresholds and expand as evidence builds.
Start a pilot with platform or MMP signals and minimal setup. Target first measured lift in 60 days. After fit is confirmed, we integrate first party data.
Pepr flags issues early and rolls back within your approvals. Audit trails with clear rationale speed diagnosis. We adjust settings and redeploy.
Day 60 uses platform or MMP metrics via A/B or geo tests. Months 12–18 use P&L against holdouts.
Budgets, bids, pacing, audiences and creative rotation within your approvals. Your team owns brand and creative. We do not create or modify ads.
Single-tenant by design. Your data and models stay isolated and are never used for other clients.